Retention & Lifecycle Copywriter — Contract

Contract, paid per deliverable · Ongoing, variable volume

Fuel Made is expanding its network of freelance copywriters, and we're looking for a few sharp email and SMS writers to join it. This is contract work: you'd write retention copy for our portfolio of premium Shopify brands on Klaviyo, project by project, as our workload calls for it.

A few notes up front, because they'll help you decide whether this is a fit:

• The work ebbs and flows. We won't be your full-time gig, and we can't promise a steady stream. Some stretches we'll have several briefs for you; some stretches, none.
• We pay per deliverable. Rates are set by deliverable — per email, per SMS, per flow, and so on — and we settle them with you up front, so you always know what a brief pays before you take it. No hourly tracking, no retainer.

About Fuel Made

Fuel Made is a boutique ecommerce agency known for thoughtful strategy, elevated creative, and long client relationships. We help high-performing ecommerce brands grow through lifecycle marketing and retention strategy built on Klaviyo.

About the work

You'll write email and SMS copy across a range of DTC brands, each with its own voice, audience, and goals. Working from creative briefs and retention strategy our team provides, you'll produce copy that converts — subject lines, preview text, body copy, CTAs, full flow sequences, popups, and landing pages. Our strategists bring the what and the why; you own how it's said.

Range is important. One brief might be a playful brand with a cult following; the next, a premium menswear label where every word has to earn its place. You'll switch voices cleanly, write to the brief, and hold quality across every touchpoint.

What you'll write

• Email and SMS campaigns: subject lines, preview text, body, CTAs
• Full flow sequences: Welcome, Post-Purchase, Abandoned Cart, Browse Abandonment, Win-Back, and more
• Popup and landing page copy that supports on-site capture

How we work together

• You write from briefs built by our strategists and project managers
• You deliver in structured, template-ready formats that hand off cleanly to design
• You internalize each brand's voice from the brief and reference materials, and you flag it when a direction and a brand's standards don't line up
• You take feedback well and turn revisions around inside our cycles
• We coordinate in Asana and Slack

You'll fit this well if you

• Write for real readers, not just open rates
• Move between brand voices without losing clarity or conviction
• Care more about the right word than the fast one
• Work cleanly inside a process and hit deadlines without being chased
• Want to see how your copy actually performs
• Run your own freelance practice and can manage briefs, deadlines, and invoices without hand-holding

What we're looking for

Required

• 2+ years writing copy in ecommerce/DTC.
• Proven range across email campaigns, flows, popups, and landing pages
• A portfolio showing distinct brand voices and conversion-focused writing — ideally with real email and SMS samples, not only long-form or one-off brand campaigns
• Comfortable holding several brands with different tones at once
• Reliable and self-directed in a remote, async setup

Nice to have

• A retention and lifecycle background — flows and programs, not just individual sends
• Familiarity with Asana
• A working grasp of lifecycle strategy: segmentation, flow logic, A/B testing
• A point of view on where AI tools help a copywriter and where they get in the way